About FinOps Accelerate

FinOps is a cultural practice of managing cloud costs cross-functionally, to optimize Cloud spends in the most effective manner.

Over 51% of users on Cloud end up overspending. FinOps allows users to monitor and tweak their Cloud spends, resource allocations, and more to reduce this misspend.

With FinOps Accelerate, a virtual conference by CloudKeeper, we aimed to take the lead in educating organizations on their Cloud spend and enabling them to take sharp decisions in deploying their Cloud infrastructure wisely.


of all cloud spend is
wasted due to inactivity


businesses plan to
optimize cloud costs

Join us and be a part of this forum where we talk about all things FinOps.

November 18th, 2021 11 AM EST | 8 AM PST | 4 PM GMT Register Now


  • Lauren Nelson
    VP, Research Director
    Head of Cloud research & author of Forrester Wave Cloud Cost Optimization
  • Ashley Hromatko
    Director of FinOps
    FinOps leader & FinOps Foundation Charter member
  • Nausheen Moulana
    Chief Technology Officer
    Head of Product development, Startup advisor and Speaker
  • Narinder Kumar
    Co-Founder & COO
    Part of the founding team & leading global operations at TO THE NEW
  • Mark Brincat
    Chief Technology Officer
    Seasoned leader across Enterprise architecture and Digital transformation
  • Jason Shah
    Chief Technology Officer
    Global Consulting & Software Development leader
  • Rick Triana
    Senior Manager
    Veteran Cloud Optimization professional & FinOps Foundation member


11:00 AM
Keynote Why bother about FinOps today?
  • Changing technology initiatives priorities
  • Realities of solving for cloud cost optimization
  • Looking ahead - latest developments in FinOps
  • Lauren Nelson, VP, Research Director
    Lauren Nelson,
    VP, Research Director
11:25 AM
Panel Discussion 1 Cloud Economics 101: How can you control your AWS Costs to the penny?
  • Challenges with managing & tracking Cloud spends
  • Key metrics & benchmarks to keep an eye on
  • Budgeting & forecasting Cloud spends
  • Lauren Nelson, VP, Research Director
    Lauren Nelson,
    VP, Research Director
  • Ashley Hromatko, Director of FinOps
    Ashley Hromatko
    Director of FinOps
  • Mark Brincat, Chief Technology Officer
    Mark Brincat,
    Chief Technology Officer
12:10 PM
Panel Discussion 2 Optimizing AWS Cloud Spends with little or no efforts
  • Usage optimization & RI Management
  • Cloud cost optimization techniques
  • Choosing the right FinOps tools & services
  • Nausheen Moulana, Chief Technology Officer
  • Narinder Kumar, Co-Founder & COO
  • Jason Shah, Chief Technology Officer
  • Rick Triana, Senior Manager
12:55 PM
Closing Remarks Building a FinOps Culture
  • Building and maintaining a FinOps culture
  • Getting help - services offerred by FinOps vendors
  • Real-life FinOps case study
  • TK Verma, SVP & Head - US Enterprises
01:15 PM
Virtual Magic Show A fun & magical time with Alan Hudson
  • Alan Hudson, Magician
    Inner Magic Circle

The diverse audience included

  • Senior Business Executives on AWS Cloud
  • Leaders across Industries interested in Optimizing their Cloud Spends
  • Finance & Engineering Leaders

We dived into sessions covering

  • Panel

    Accomplished & experienced FinOps veterans lead exciting panel discussions where they shared their views on the different ways FinOps can be looked at across organizations

  • End-to-End FinOps Journey

    Whether you’re new to FinOps, planning to implement it, or are looking to improve your existing setup, this event walked through all stages of the FinOps journey, giving you quick wins for your business

  • Building a FinOps Culture

    The event featured best practices followed by businesses globally, to drastically cut down Cloud spends. The event also highlighted how to build a culture of cohesion between Engineering & Finance teams to truly enable successful FinOps implementations

Magic Show

We had a very special magic show by Alan Hudson. Alan Hudson is regarded as one of the top magicians in the UK. As a member of The Inner Magic Circle with a Gold Star Alan is among the top 250 magicians worldwide. He’s featured on Britain’s Got Talent, The Next Great Magician, and Penn & Teller. This will be a completely interactive session where you can bring your family, switch on your video and enjoy the show. No additional registration or charges would be applicable for this session.

About CloudKeeper

CloudKeeper, is a FinOps solution aimed at providing AWS Cost Management solutions to all its customers

  • 10+ Years on Cloud
  • AWS Premier Partner
  • 200+ Customers